Company history

Enable to mature, one first has to grow

Those who have lifted off are up high … but true greatness is only held by those that have grown whilst being committed. That is why we are proud of the growth we have achieved.





In 1950 Willi Schauer started his Christmas tree business. At that time he only sold a few hundred common spruce trees. He had bought them for 50 Pfennig from the Duke of Pappenheim and then sold them with a 100% profit margin, for round about one German Mark. At that time this was a very good deal, even though he had to chop, load and sell the trees all by himself.

Today the Schauer Company is one of the leading marketers of Christmas trees in Europe. In addition to Christmas trees, plants, production aids and sales equipment specialized on Christmas trees, cut greenery is offered.